Funding / Entrepreneur
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In praise of funnel metrics
B2B Software
21 Feb 2024

In praise of funnel metrics

Go-to-market strategy has almost displaced funnel metrics. Edward Keelan explains why this is a mistake.
Written by Edward Keelan
Capital raise from a legal standpoint
General
10 Feb 2023

Capital raise from a legal standpoint

In this video guide, Octopus Ventures Legal Counsel, Mary Sullivan and Andy Fahrenheim, break down the process of negotiating and executing a capital raise from a legal perspective, and offer some guidance on the things to bear in mind.
Written by Mary Sullivan
Engaging legal counsel – pre raise
General
10 Feb 2023

Engaging legal counsel – pre raise

In this video, Octopus Ventures Legal Counsel, Mary Sullivan and Andy Fahrenheim, explain what founders should be looking for in external counsel when thinking about a raise – and what to keep in mind before the fundraising process begins.
Written by Mary Sullivan
Talking Total Addressable Market (TAM)
General
10 Feb 2023

Talking Total Addressable Market (TAM)

Watch the video to hear Octopus Ventures investor, Edward Keelan, unpack the knotty subject of Total Addressable Market (TAM). It’s important – but founders and investors often get it wrong.
Written by Edward Keelan
How to build a pitch deck
General
10 Feb 2023

How to build a pitch deck

Watch all the latest video guides from the Octopus Ventures team, who share their advice, tools and insight for the founder community.
Written by Octopus Ventures