Funding / Entrepreneur
INVESTING Individual Investor Financial Adviser Institutional Investor FUNDING Entrepreneur Real Estate

Steven Mendel and Guy Farley
Founders and CEO/CTO, ManyPets

Meet the founder

Steven Mendel and Guy Farley co-founded ManyPets in 2012, launching their first pet insurance policy in 2017 after listening to thousands of pet parents – and finding out existing pet insurance wasn’t working for them. ManyPets goes beyond just insurance, offering customers a variety of services including vet video calling and discounts on flea, tick and worming treatment, all underpinned with best-in-class customer service, which now covers over 500,000 pets around the world.

‘‘Octopus led our Series A and have been a close partner since then. Octopus have supported us on our mission to make the world a better place for pets and their parents, with input ranging from acting as a thought partner, to assisting on fundraising and supporting our recruitment via their excellent People + Talent function. Most importantly, they navigate the careful balance of being there whenever I need them, but also staying out of the way when I don’t.’

Steven Mendel

Why we invested

Every pet parent knows that sinking feeling when a pet becomes unwell – worrying about their health is bad enough, without the added question marks of potential cost and outcomes. We were impressed with Steven and Guy’s user-first approach, collecting feedback from thousands of pet owners before creating policies to fit. They were putting their customers first and showed a real commitment to making their lives better. We were pleased to invest in them initially in 2016, and have had the privilege to invest multiple times since.

Initial investment stage

Series A

First invested


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