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General

Who is on your US advisory board?
General
14 Nov 2018

Who is on your US advisory board?

When Yext, a B2B tech company that powers location data in search results, wanted to grow its customer reach in the US, its team was intentional...
Written by Octopus Ventures
Can you sell like an American?
General
14 Nov 2018

Can you sell like an American?

Communication American culture is direct and emotionally expressive. Even if you’ve spoken English your whole life, its style might not come...
Written by Karan Mehta
Can the industry name your brand?
General
14 Nov 2018

Can the industry name your brand?

Another way to promote your company is to attend conferences and tradeshows. The scale and caliber of the chosen events can help you meet a lot...
Written by Octopus Ventures
Guiding Questions
General
13 Nov 2018

Guiding Questions

First ask the fundamental questions… Should you expand abroad? • What is the potential in the home market? • What are the limitations in...
Written by Octopus Ventures
What makes the US so attractive?
General
9 Nov 2018

What makes the US so attractive?

(They killed him in the end, but that’s another story).   Applying just a bit of his technique to your preconceptions, hopes and plans...
Written by Octopus Ventures
What is your budget?
General
6 Nov 2018

What is your budget?

Many founders underestimate how long it will take to establish operations in the US. When planning, many companies found it crucial to have someone...
Written by Karan Mehta
Which visa do you need?
General
6 Nov 2018

Which visa do you need?

For a summary table of visa requirements by visa type, download the Question the Questions report below and check out page 34. A straightforward...
Written by Karan Mehta
What is your US ideal customer profile?
General
6 Nov 2018

What is your US ideal customer profile?

You have grown in your home market and are now eager to expand your sales in the United States. However, what was valuable to your customers...
Written by Octopus Ventures