Redefining how we live, work and play
Who we’re backing
We’re drawn to the pioneers who use tech to dramatically improve consumers’ lives. They’re obsessed with their customers’ happiness, and dedicated to delivering authentic, unique experiences.
We’re excited by digital, product-led businesses and communities (both physical and digital). We create partnerships with ambitious founders who are able to bring new markets to life and continuously delight their customers – the next generation of Cazoos and Depops.
We want to help you meet the demand for flexible, personalised and customer-centric solutions, and we’re here to support you with our unique insight and experience in the consumer space.
We’re proud that our portfolio has included early stars like Zoopla, LoveFilm and Graze, and current household names like Depop, Cazoo and Olio. We have an office in the US and extensive resources to help founders who are based or expanding there.
The investment process
These are the general steps we follow – note that the process is slightly different at the pre-seed stage of investment.
Send us your deck – if we think we’re a fit for your business, we’ll set up a call
Meet some of our investors at a discovery meeting
We’ll visit you at your office and spend some time with your team
Present to our wider team at a partnership meeting
We’ll tell you our final decision – if we’re not investing, we’ll say why