B2B Software

Go-to-market strategy has almost displaced funnel metrics. Edward Keelan explains why this is a mistake.

Ruchir Shah explores where we stand in the journey towards automating customer success.

It’s always more expensive to acquire new customers than keep existing ones, which is why customer success is more important than ever. Chloe Allan and Rich Bolton offer their guide to doing it right.

Mario Rojas unpacks the must-haves of great billing software and offers his guide to the best for businesses at all stages of growth.

Saranyah and Constanza unpack the metrics we look for in B2B SaaS businesses raising their series A.

Edward Keelan unpacks learnings from his career in VC for anyone looking to make a start in the industry

In challenging times venture debt can be a valuable means for founders looking to extend their runways.

Responsible hiring doesn’t just make business sense – it’s the right thing to do. The headcount calculator is a new tool to help start ups get it right

Read about Octopus Ventures investment in Apheris, an end-to-end platform that uses a federated learning architecture to guarantee security and privacy to each individual data provider across a network.

Who are the pioneers? Dennis Klett and Marco de Gregorio co-founded Lodgify in 2012 with a simple mission: to help hosts and small property managers...

Saranyah Douse explores the opportunities for software in building resilience, and boosting sustainability credentials, in the world’s supply chains

How responsible tech safeguards against unintended ethical consequences.