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Pelago (formerly Quit Genius)

22 Feb 2023 By aitanabc

About Pelago

Pelago is the world’s first digital clinic for treating nicotine, alcohol and opioid addictions.

The company formed in 2017 to prevent health problems before they arise by providing more effective addiction treatments.

It’s estimated that 40% of all cancers are linked to smoking tobacco. There are companies and treatments out there attempting to tackle the problem. But of current solutions, many have less than 1% usage rates. They’re mostly generic and phone-call based, and achieve quit rates of about 20%.

Pelago set out to change this and has since also applied its successful programme to alcohol and opioids. It replaces traditional telephone coaching with an entirely virtual service, including a personalised app, breath sensors and urine samples, and a dedicated counsellor.

The team has demonstrated a 53% quit rate for people using the app. This compares with the gold standard of one-to-one therapy at 27%.

Pelago is empowering people to overcome addictions. The aim is to free 100 million people from addictions that interfere with their lives, damage their health and, for some, cause unnecessary premature death.

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