Guides

Introducing the Salary Efficiency Ratio

Getting headcount right is critical, but understanding whether you’re spending too much on it has...

Fundraising in 2024: what B2B SaaS founders need to know

Richard Bolton addresses the unique challenges of the current fundraising landscape – and shares...

Losing PMF Part Three: How to avoid it (and how to get it back if you do)

In the concluding part of his series on product-market fit, Edward Keelan explains how to tell when...

Losing PMF Part Two: why do businesses lose PMF?

In the second instalment of his three-part series, Edward Keelan explores the pressures that cause...

Losing Product-Market-Fit Part One: PMF in Venture Backed Businesses

In the first of a three-part series, Edward Keelan defines product-market fit for venture-backed...

In praise of funnel metrics

Go-to-market strategy has almost displaced funnel metrics. Edward Keelan explains why this is a...

The missing piece – how customer success drives continuous sales in the subscription economy

It’s always more expensive to acquire new customers than keep existing ones, which is why customer...

Insights that matter: how to measure your development team’s output

Constanza Diaz and Jonathan Durnford-Smith offer their guide to measuring a dev team’s output.

What to share in an investor update

Octopus Ventures’ Maria Rotilu shares her insights into what pre-seed founders should share in...

10 questions to ask your investor during a pitch meeting

The Octopus Ventures blog: sharing experience, knowledge and insights with entrepreneurs in the...

Webinar: building effective startup boards

Experts Lisa Nelson and Abby Kearns join Octopus Ventures’ Will Gibbs to discuss what makes a good...

How to think about people and talent within your business