B2B Software

Why we invested in Mention Me’s groundbreaking referral marketing technology

Edward Keelan explains why, when it comes to total addressable markets, entrepreneurs and investors have been doing it wrong.

Find out why we backed APLYiD, a reg-tech startup building a scalable solution to AML and KYC processes.

Farmers have traditionally been slow to adopt new software, but that could be about to change. Lucy Clarke explains why.

Turtl, our latest investment, is streamlining content marketing and boosting engagement.

Fred Ellis describes the deep niches in which enormous marketplace businesses can be built.

How is B2B Software “eating the world” today? Conor Scanlan updates us.

Richard Court explains why the B2B Software companies who dominate a niche are ripe for investment

B2B software is the market’s biggest opportunity, which is why we’ve formalised a team specialising in investment in this sector