If everyone needs a coach, how do you pick the right one?
If weâre saying that everyone benefits from a good coach (and we are), how do you pick the right one? There are coaches who specialise in leadership, others in personal performance and some who will super-charge your team coherence. The fit is dependent on you as a person, where you are in your professional trajectory and what stage of development your company is in.
But first, letâs talk about you. For self-diagnosis, this is a great question to ask yourself: âwhat are my biggest challenges right now?â What are your blocks? Where do you feel you could use some support? Testing the ice and looking for the thin spots will reveal to you, first that you could do with some help, and second, the areas where you might need it.
Selecting a coach
In supporting our own portfolio founders and teams, we connect them to the coaches weâve come to know and trust. But word of mouth and even a Google search may be the start of your process. Drawing up a shortlist of two or three should get things going. Just meeting for coffee, or an initial meeting with the goal of making sure the fit is right, will make sure you donât end up with the âwrongâ coach. What works for one will not work for another, so âtry before you buyâ is a more than reasonable approach.
Here are a few questions you could ask your potential coach: âWhen did you say no to a possible client?â; âHow do you work? Whatâs your style?â; âHow do you think I can make coaching successful?â Itâs not so much the specific answers they give here, youâll learn a lot about them from how they answer as much as what they answer.
How do you know itâs working?
You choose a coach and start meeting regularly. Trust can take a bit of time to build. Thatâs ok. But if, after a few sessions, the coaching feels like a ânice chatâ or a place to just off load, then itâs probably not going to be as effective as it could be. Good coaching can be radically beneficial to you personally and, ultimately, to your companyâs bottom line. Itâs an investment that should pay off many times over. So if you feel youâre holding back, or youâre coasting, then that can be raised in your session, perhaps leading to a change of coach as a result. And thatâs ok.
Remember this is the space where you can try things out, safely. Vulnerability is not just ok, but essential. As our Operating Partner, John Hamm says, âthereâs a reason thereâs a practice range next to a golf courseâ. As trust grows, you will get to practice difficult conversations and clarify your motivations. You can see now why the right coach may not need to have âbeen there, done thatâ to help you. They will however, have created a space with you where new ideas, old blocks and risky mistakes can be thrown around with complete immunity.
A coach is there to reflect back to you, to be a mirror. Theyâre also there to root for you and be a cheerleader. Founding and scaling a business is really hard and its pressures can take their toll. If there is a situation where a coach feels you need another level of support, perhaps a counselling space, then they will recommend that. If you pulled a hamstring, a sports coach would send you to the doctor. Part of a coachâs skill is knowing where the boundary between coaching and mental health therapy lies.
Areas to focus on
How will you know where best to drill down? A bit of quick self-diagnosis can help here. Something as simple as this: put seven minutes on the clock; take a piece of paper; on one side head it âwhatâs my biggest challenge?â; on the other, write, âwhatâs stopping me solving this?â. And then just write, for seven minutes. You might be surprised at the result. You can do this before you meet your shortlist. Youâll be much more cognizant of what you need from them.
Doubts?
Thereâs one more thing you can do: talk to coachees. Anyone you know who has a coach will have something of value to pass on. It may be positive and it may be negative. Either way, youâll learn something. Of course, the positive is going to be more motivating and you may have observed someone really change as a result of their coaching. Seek them out, but remember that hearing the negative wonât do any harm. (Like dating, finding the right coach can involve kissing a few frogs.) A spectacular coach for one person may not spark so well for another. Thatâs because it is personal work. The relationship, whilst professional and boundaried, is by definition about trust and connection. At Octopus, weâve put together a bank of coaches covering a spectrum of specialisms and personality types. Whilst we can be sure of quality, when it comes to chemistry, every match is personal.
A few more tips
Time
If you donât make time for this, it wonât happen. Many people de-prioritise coaching, or never get round to instigating it because of busy schedules. Whatâs on offer here is change. so the first change you can make is to loosen your grip on the diary.
Commit
Commit. Donât reschedule. Prioritise your coaching sessions. They are not a personal indulgence, but an investment for the whole company. There are no strong companies without strong leaders. Make sure you donât have to be rushing off to something big straight after the session. Have a bit of cool-down time built in. If youâre clock-watching and less present than you might be, the coachingâs going to be less effective.
Your team
Think about your wider team. We know companies where a coach meets with the whole leadership team once a month, then with individuals in the interim. It works really well.
Hotspots
A coach might concentrate on any of these four areas: communication and decision-making; strategic alignment; execution or culture. Think about where you need the support.
Transitions
Any time of change (which will be often, if not always, for a rapidly scaling startup), is a good time for coaching support.
Prepare
Donât wait for the alarm bells to ring. Get a good coach/coachee relationship going now and youâll be up and running for when things get tough(er).
Finally, in case youâre carrying any residual doubt, remember how the culture has changed. A few years ago it was, âyou have a coach, whatâs wrong with you?â. Now itâs, âyou donât have a coach? Whatâs wrong with you?â